·        TARGET MARKETING

In a normal real estate market there are only two or three serious, qualified potential buyers for any house.  A good real estate professional can help you develop a marketing plan that will help you target those specific buyers.  This brings you the highest prices in the shortest amount of time.

For example, if you are selling a condominium there are specific ways to reach potential buyers for this property.  Exclusive health clubs, high-end apartment buildings and other places frequented by young professionals may be appropriate places to locate this kind of buyer. 

If you own an upper-end property there is a totally different buyer for your house than a condominium.  Buyers for your property may be found at private golf clubs, tennis clubs or riding academies in your area.

The professional agent who provided you with this Guide will give you a specific plan to reach your buyers.  This will maximize the price you receive and minimize your marketing time and hassles.

·        PUTTING A SIGN ON THE HOUSE

A "For Sale" sign lets everyone in the neighborhood know that your house is on the market.  Some sellers are reluctant to let neighbors know their house is for sale.  However, without a For Sale sign just imagine what neighbors think when strangers go in and out at all hours!

Some of the most likely buyers are friends or relatives of your neighbors.  Haven't you ever had someone say to you, "If a house ever comes on the market in this area please let me know."

The lack of a For Sale sign can substantially reduce the ultimate selling price of your house and lengthen the marketing time necessary to sell it.