Other Entertainment
In addition to the recreation, cultural, and historical activities and entertainment found within Placer County, Las Vegas style casino gaming can be found at Thunder Valley Casino in the City of Lincoln. The United Auburn Indian Community opened the Casino in June 2003. Today the casino has 2,700 slot machines and 98 gaming tables, and offers activities such as blackjack and video poker, as well as a choice of nine restaurants such as Austin’s Steakhouse, Thunder Café, Feast Buffet, and Shanghai Fat’s.
The casino’s first year of operations was the most financially successful first year of any other Indian casino in the nation. In fact, based on known financial figures, industry analysts rank Thunder Valley as fourth behind two Connecticut Indian casinos and the Bellagio in Las Vegas in terms of profitability. Future plans for the casino include a hotel and business conference center.
Tourism Resources
There are three main tourism councils/associations for the three regions in Placer County. Placer County Visitor’s Council (located at the California Welcome Center Auburn) is one of the Gold Country regional visitor bureaus for the California Welcome Center and covers all areas in Placer County. Placer Valley Tourism is a non-profit organization that markets tourism and overnight stays in the Valley region of Placer County for leisure and business travel. North Lake Tahoe Resort Association is the official visitors and convention bureau for North Lake Tahoe to promote the area’s lodging, activities, and dining options. Contact details for these three organizations are provided below.
Placer County Visitor’s Council
13411 Lincoln Way
Auburn, CA 95603
(530) 887-2111
http://www.visitplacer.com/
Placer Valley Tourism
300 Harding Blvd., Suite 109
Roseville, CA 95678
(916) 773-5400
http://www.placertourism.com/
North Lake Tahoe Resort Association
Box 5578
Tahoe City, CA 96145
(800) 824-6348
http://www.tahoefun.org/
Additional tourism resources include city and area chambers of commerce, as well as State of California Department of Parks and Recreation and the United States Forest Service, which are available in the Directory.
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